Subliminal Marketing An Advertisement - 880 Words

Subliminal marketing involves the idea that during a commercial or an advertisement a advertiser can display a word, or some sort of image in which the consumer does not consciously notice, but subconsciously be affected by them. In 1957 a researcher by the name of James Vicary claimed that he could get by people to buy coke or popcorn through the use of ads he called subliminal advertising. Unlike Britain and Australia, which ban subliminal messages, the United States currently does not have specified federal or state laws, which address the use of subliminal messages. Though there are not laws that address subliminal messages, the FCC, which regulates broadcasting, stated that they would revoke the broadcast license of any company that uses subliminal messages. A good advertisement is one that sells the product, yet is subtle. Some advertisements can be very sneaky while getting their message to the consumer. When KFC came out with the 99 cent snacker the advertising company t ook a photo of the sandwich, but instead of the lettuce they used a dollar bill. The dollar bill along with the big bold 99 cents advertised next to it reinforces the consumer that it is affordable. Though they did not display any word they used an image that targets consumers on a budget. The idea behind subliminal messages are the ability to influence a consumer for a form of persuasion that is somewhat of a form of auto-suggestion or hypnosis where the messages bypass the consciousShow MoreRelatedEssay on The Danger of Subliminal Advertising1438 Words   |  6 PagesIn modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. 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